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Case study · Music

Let students find you. Get your book to more people.

Two stories from the music world: a singing school that fills its choirs from Google, and a producer who publishes his theory book without relying on anyone.

Story 1

A singing school with choirs in Madrid

The challenge

The school wanted more students for its choirs, but couldn’t tell exactly where each one came from. Instagram? Google? Word of mouth? Without that answer, every decision was a shot in the dark.

What we did

  • A new, fast website that opens instantly, on mobile too.
  • A dedicated page for each choir and each city, so anyone searching for “a choir in their city” lands exactly where they want.
  • Ongoing SEO: steady work, month after month, so Google understands the site and ranks it higher.
  • Forms that test themselves every day: if one stops arriving, I know before anyone else.
  • Since 18 September, every message records where the student came from.
  • A private list with every message since 2019, plus statistics sorted with the help of AI.

Mock-up with sample data.

The result

15–20of the 34 students who have signed up in Madrid since August came through its Madrid choirs page.
2ndposition on Google for “cantar coro madrid” (sing in a choir, Madrid).
480messages since 2019, all in one tidy, private list.
Google > socialMeasured with Analytics: students arrive through search, not through social media.
Story 2

A music producer publishes his theory book

The challenge

The book was written. Everything else was missing: making it look good, selling it without middlemen, having a print edition and reaching readers in other countries.

What we did

  • The book layout: typography, music examples and illustrations, crafted page by page.
  • His own shop with instant payment and download, with no platform taking a cut.
  • The print edition on Amazon.
  • The English translation, including the text inside the illustrations.

Mock-up with sample data.

The result

258machine-translation errors in the illustrations fixed by hand before publishing in English.
His own shopPayment and download on the author’s own website: the sales and the reader data are his.
In print tooThe same book, on sale on Amazon for anyone who’d rather have it on the shelf.

Sound familiar?

If you teach, run a school or want to publish your work, tell me about it. I’ll be honest about what I’d do and what I wouldn’t.

Let’s talk

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